Basic SEO ( Search engine optimization ) is split into different area or types
1) Keyword Research / Keyword Analysis for seo
3) Off site optimization Off-Page Optimization / Off Page SEO
4) Other ways of SEO
What is Keyword Research in SEO?
SEM is a process of generating target traffic to your website publicity of your website with different ways.
Following are the Check list of Search Engine Marketing tactic:
1) By Writing Articles
By Writing Articles you will get one way link exchange your website & this will help you to get target traffic to your website.
2) By Writing Blogs
Blogs are one of the ways to get good traffic to your website
3) By Posting In Forum
Forums are the sources for one-way link exchange.
4) By Link Exchange Program
5) By Press Release
6) By Using RSS Feeds
7) PPC Campaigns
Now lets understand how the SEO(Search Engine Optimization) work. Well as a matter of face I can not write all the technique so let take two of very easy or say initial technique that SEO Expert do to optimize your page.
SEO (Search Engine Optimization) is a technique for increasing Traffic to your Web Site from different Search Engine Sites. As Usual, Your site appears Early or says Rank Higher to Search Engine’s Search Result, More time your site visited by Searchers i.e. Traffic of your site can be increase.
This the list of useful SEO TOOLs
Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content.
It involves following activities :
One of the way to top the search engine ranking is Reciprocal Link Exchange. It will help you to boost your search engine position. Reciprocal Link Exchange is part of search engine optimization. Reciprocal Link Exchange (backlink) from relevant website more traffic is fetch to your website.
Step to be considered will link exchange :
- Select website for link exchange similar to your website theme.
- Exchange link website that do not have unorganized Links
On site optimization basically includes Keywords and Meta Tags.
Keywords are the phrase the best describe the information about your website. Search engine user types the keyword for website they want to find. If your keywords are good then your website gets higher chance in result of search engine. choose popular keywords that will bring more traffic to your site. You should use right keywords in body content. It can improve your search engine rank ability.
Search Engine Result Placements (SERPs) is commonly used to describe how well you're doing in the search engines for a particular phrase.
Source : http://www.organicseo.org/Terms.html